Web analytics is the process of measuring your web site, analyzing the data and making changes based on the analysis. Many businesses are just starting to learn how they can increase the performance of their web site by using web analytics. For many people, their first exposure to web analytics is Google Analytics, a free tool available to everyone. http://oreilly.com/catalog/9...(展开全部)

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Go...(展开全部)

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Go...(展开全部)

Summary A book at the intersection of data science and media studies, presenting concepts and methods for computational analysis of cultural data. How can we see a billion images? What analytical methods can we bring to bear on the astonishing scale of digital culture—the terabytes of photographs shared on social media every day, the hundreds of millions of songs created by twe...(展开全部)

Improve your search strategy, whether it's through SEO, search engine marketing, or site search. With this comprehensive guide, you learn what data to collect, how to analyze it, and how to act upon it. Learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve your overall rankin...(展开全部)

With this book, you can build exciting, scalable web applications quickly and confidently, using Google App Engine - even if you have little or no experience in programming or web development. App Engine is one of the most exciting web technologies to appear in the last year, providing a simple, easy-to-use application framework with basic web tools. While Google's own tutorial...(展开全部)

《Google API开发详解:Google Maps与Google Earth双剑合璧》从易到难、由浅入深、循序渐进地介绍了Google Maps API和Google Earth API的开发技术。《Google API开发详解:Google Maps与Google Earth双剑合璧》知识讲解通俗易懂，并有大量的实例供读者更加深刻地巩固所学习的知识，帮助读者更好地进行开发实践。 《Google API开发详解:Google Maps与Google Earth双剑合璧》共分为19章。第1章～第8章讲解Google Maps API的使用。内容包括环境配置、IP可视化查询、BLOG访客地域来源记录、地图天气预报服务、Google Maps API高级应用。第9章～第19章讲解Google Earth API的使用。内容从Google Earth 客...(展开全部)

The book is intended for existing and aspiring Big Data professionals who wish to become the go-to person in their organization when it comes to Big Data architecture, analytics, and governance. While no prior knowledge of Big Data or related technologies is assumed, it will be helpful to have some programming experience.

This book is for ArcGIS developers who want to perform complex geographic analysis through the use of spatial statistics tools including ArcGIS and R. No knowledge of R is assumed.

This book is designed for business analysts, BI analysts, data scientists, or junior level data analysts who are ready to move on from a conceptual understanding of advanced analytics and become an expert in designing and building advanced analytics solutions using Python. If you are familiar with coding in Python (or some other programming/statistical/scripting language) but have never used or read about predictive analytics algorithms, this book will also help you.